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02 Business

Business

Experiences, and things to wear — two doors that open up more ways of living.

01Our view

Our View

Not one right answer —
more ways of living to choose from.

Our businesses exist to turn “Life, made more interesting.” into something you can actually hold. What moves a way of living is rarely words — it is an experience you happen upon, or something you wear every day. So we create choices for living from two directions: places where people gather, and things that stay with you day to day.

The viewpoints behind our businesses — for now

As of 2026.10

These are Liiivv’s viewpoints as of now. As our businesses grow and we meet more people, they will be rewritten — and more will be added.

  1. 01Encounter

    Creating places to encounter

    People change when they encounter a way of living they did not yet know. In extraordinary moments where music, food and culture cross, we create places where each person can meet who they are.

    Ikikata Business

  2. 02Wear

    Choosing through what you wear

    A way of living shows in small everyday choices. Through clothing built around being yourself rather than trends, we offer choices for living within the everyday.

    Style Business

  3. 03Continue

    Not just once

    Moving between experiences and products, we grow ways for connections — between people, and between people and places — to keep going. Starting from Gifu, we are increasing the very number of ways of living people can choose.

  4. 04Next

    The next viewpoint

    It will join here — together with businesses that don’t have a name yet, and people we have yet to meet.

02Our businesses

Businesses

01 Ikikata Business — festivals & events Creating experiences that make life more interesting, through planning and running festivals and events such as “IKISAI”. 02 Style Business — apparel Developing an apparel brand you wear as a way of living — creating options to express who you are through everyday dress.

03How we build products and services

Approach

  1. 01

    A piece of someone’s life

    A piece of your life

    Rather than handing out one big answer, we make things with room left for people to fit them into their own lives. We make the pieces. You make the life.

  2. 02

    Try small, verify, grow

    Start small, grow

    We form a hypothesis, start small, and grow it while checking both the numbers and how it feels. Even the reasons we are turned down become hints for what comes next.

  3. 03

    From Gifu, to global standards

    From Gifu

    We rewrite “we can’t because we’re regional” into “we can because we’re regional.” Rooted in Gifu, we build to a quality that holds up anywhere.